Jill McDowell
FOUNDER & LIVED IN COLOR SPECIALIST
Jill is the owner and founder of East Palm Salon. She created East Palm to provide luxury hair services in a relaxed and welcoming atmosphere. She wants it to be a place where guests feel not only comfortable to come as they are but to leave feeling more confident than when they arrived. Her vision is for it to be a positive place for her stylists to feel inspired, creative and excited to take on the day. It’s important to her that East Palm is a space where her stylists can thrive.
Jill is a true local. She has lived in Myrtle Beach her entire life. She was educated locally and has developed her career in Myrtle Beach. For 10+ years she has worked behind the chair and for 4+ years she has been a salon owner. A few fun things about Jill is that she loves Jesus, coffee, her family, being outside, loves to be on the water, and every chance she gets she will catch a sunrise or a sunset (her favorite)! When she’s not behind the chair, you can find her working out, enjoying the sun, eating at a new spot in town, traveling, going to church, and spending time with her boyfriend!
Jill’s salon ownership journey began in a temporary space while she worked to renovate a midcentury modern commercial building in the Dunes Section of Myrtle Beach. Her dream became reality on February 1, 2024 when she opened the doors of East Palm Salon. She gives all the glory to God for being where she is today!
Jill specializes in dimensional color and lived in color/blonding. She believes the health of her guests hair is most important. She communicates with her guests in order for them to get results that are not only realistic but attainable. Over the years she has worked hard in developing her skills and techniques.
Lola Price
Blonding Specialist
Lola is a stylist at East Palm Salon. Originally from Surfside Beach, Lola has always been drawn to the beauty of the coast and the lifestyle that comes with it. After studying political science at Clemson University and finishing her degree at Coastal Carolina University, Lola discovered that her true passion did not lay in politics, but in the art of hairstyling. With a love for the beach and the laid-back vibe that comes with it, Lola has found her perfect balance between work and relaxation.
Since entering the salon industry in 2022, Lola has been dedicated to making every client feel beautiful, confident, and refreshed. With having an aunt in the profession, she grew up with a natural interest in the craft. Apprenticing beside Jill, Lola was able to perfect her skills and expand her craft.
Whether it’s the early mornings or late nights spent perfecting a cut or color, Lola is energized by the process of transforming her clients’ looks and boosting their self-esteem. when she’s not in the salon, lola cherishes spending time with her family, relaxing on the beach, and lounging around with her golden doodle, earl. with a warm demeanor and a love for helping others, lola brings passion and dedication to every head of hair she works with.
Alexa Black
Nail Artist
Alexa is a Nail Artist at East Palm Salon with a passion for creativity and detail. Originally from Maryland, she’s been part of the Myrtle Beach community for the past nine years. After graduating from Carolina Forest High School, she went on to earn a degree in Graphic Design at Coastal Carolina University before training at SHB in Conway to turn her love for nails into a career.
Alexa has been practicing her craft since 2020, starting with herself and her family. With a lifelong love for art and design—and a picky eye for detail—she quickly discovered that nails were the perfect way to combine creativity with confidence. Her goal is to always make her clients feel comfortable sharing what they love (and don’t love) so she can deliver nails that make them feel their best.
From clean, neutral looks to bold, statement designs, Alexa enjoys creating it all. She specializes in builder gel and Gel-X services, and is always finding new ways to perfect her techniques. For her, the most rewarding part of the job is seeing her clients leave with a smile and a fresh boost of confidence.
When she’s not in the salon, Alexa enjoys spending time with her family and friends, hanging out with her dog Charlie, getting new tattoos, and checking out her favorite local spots like Fiesta and King Kong Sushi. She’s usually listening to music, probably shopping, and always finding inspiration to bring back to her work behind the nail table.